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It is the most common banner type foradvertising and it should be a good fit for any display campaign, including Facebook ads and banners for mobile targeting.
I recommend static banners if the advertising platform you’re using imposes strict restrictions on file size (under 50 KB).
GIF ads are like static banners with changing slides and therefore more eye-catching.
More slides also mean more space for your message and room for multiple images (for example, you can showcase more products).
Probably the most interactive and entertaining type of banner ad. A perfect flash banner alternative, the HTML5 banners work seamlessly on any browser and device.
It’s also a better choice for animated ads than GIF banners for aesthetic reasons: the animations and transitions are much smoother and visually pleasing.
Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website's main homepage, or an independent landing page. ... That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. See examples