UX/UI Case Study: Designing A Better Sports Betting Experience
Betting on football is a fun and exciting experience. The ups and downs, playful banter between friends, and the opportunity to win a bit are what draw users in.
The international website is currently live in 5 countries and features 21 sports, pulling feeds from over 50 bookmakers. The website gets a lot of traffic but thanks to a design that is not fit for purpose, most users leave before engaging with the content.